<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>
<channel>
	<title>Mark Fulton&#039;s Blog &#187; Marketing</title>
	<atom:link href="http://www.markfulton.com/category/marketing-2/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.markfulton.com</link>
	<description>An entrepreneurial journey in domain investment, web development and online business.</description>
	<lastBuildDate>Wed, 15 Dec 2010 23:03:46 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Do You Show Up In Google Social Search Results?</title>
		<link>http://www.markfulton.com/2010/08/08/google-social-search-results/</link>
		<comments>http://www.markfulton.com/2010/08/08/google-social-search-results/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 21:12:05 +0000</pubDate>
		<dc:creator>Mark Fulton</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[Google profile]]></category>
		<category><![CDATA[Google Reader]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social circle]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://www.markfulton.com/?p=650</guid>
		<description><![CDATA[You may have noticed a new feature on Google search results pages that show related content from your social circle. These additional results show up if you are logged in to GMail or other Google services. You may recognize a link to your friend&#8217;s blog post or someone you follow on Twitter. Here is an...]]></description>
			<content:encoded><![CDATA[<p>You may have noticed a new feature on Google search results pages that show related content from your<strong> social circle</strong>.</p>
<p>These additional results show up if you are logged in to GMail or other Google services. You may recognize a link to your friend&#8217;s blog post or someone you follow on Twitter.</p>
<p>Here is an example search result from my social circle:</p>
<p><img class="alignnone size-full wp-image-653" style="border: 2px solid black;" title="Google Social Circle" src="http://www.markfulton.com/wp-content/uploads/2010/08/google-social-circle.png" alt="" width="432" height="85" /></p>
<h2><strong>Exploring Your Google Social Circle</strong></h2>
<p>Google has provided a dashboard which contains comprehensive details on <a href="http://www.google.com/s2/search/social#socialcircle">your entire social circle</a>.</p>
<p>From the same page you can also confirm if <a href="http://www.google.com/s2/search/social#socialcontent">your content</a> is appearing within social results.</p>
<h2><strong>5 Ways to Get Your Content to Appear</strong></h2>
<p>There are a few simple, yet important methods for getting your content to appear on social results. Follow the tips below to boost exposure to your content.</p>
<ol>
<li><strong>Setup your Google Profile and add links to your websites</strong><br />
This is the most important method for having your content to appear within social circles. Simply edit your profile and add links to your blogs, other social profiles and websites.</li>
<li><strong>Connect with people on Google Buzz</strong><br />
Networking on Buzz will quickly add people to your social circle.</li>
<li><strong>Encourage adding your RSS feed to Google Reader<br />
</strong>When your readers add your blog feed to Google&#8217;s RSS reader, that content has a chance of appearing in social results.</li>
<li><strong>Add other social profile links and grow those networks<br />
</strong>Almost all of the social circle results I&#8217;ve encountered come from a connection on Twitter (shown in above screenshot). Add links to your YouTube, Facebook, Twitter, and Flickr profiles for instant connections with your friends on those networks.</li>
<li><strong>Email your associates and friends with GMail<br />
<span style="font-weight: normal;">When you email people using GMail, they are added to your contacts. If those individuals also use GMail they will appear in your <em>Chat Contacts</em> and are further added to your social circle.</span></strong></li>
</ol>
<p>Thank you for reading. Please <a href="http://www.google.com/profiles/markfulton.com"><strong>connect with me on Google</strong></a> so that I might discover your content as well!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.markfulton.com/2010/08/08/google-social-search-results/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Inc. Magazine Goes Local for Business Meccas</title>
		<link>http://www.markfulton.com/2010/07/26/inc-magazine-goes-local/</link>
		<comments>http://www.markfulton.com/2010/07/26/inc-magazine-goes-local/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:24:53 +0000</pubDate>
		<dc:creator>Mark Fulton</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[geo]]></category>
		<category><![CDATA[inc. magazine]]></category>
		<category><![CDATA[local]]></category>
		<guid isPermaLink="false">http://www.markfulton.com/?p=608</guid>
		<description><![CDATA[One of my favorite publications for entreprenuers, Inc. Magazine has just launched 12 local sections for major business hubs around the world. Each city&#8217;s local section has 5 featured articles, sub-categories of local topics of interest and a full archive of articles related to the city. For example, the San Francisco local section has a great feature on how...]]></description>
			<content:encoded><![CDATA[<p>One of my favorite <a href="http://www.dotsauce.com/2010/02/23/7-resources-online-entrepreneurs/">publications for entreprenuers</a>, Inc. Magazine has just launched 12 local sections for major business hubs around the world.</p>
<p>Each city&#8217;s local section has 5 featured articles, sub-categories of <strong>local topics</strong> of interest and a full <strong>archive</strong> of articles related to the city.</p>
<p><a href="http://www.inc.com/city/San-Francisco"><img class="alignnone size-full wp-image-609" title="San Francisco, Inc." src="http://www.markfulton.com/wp-content/uploads/2010/07/la-inc.png" alt="" width="440" height="209" /></a></p>
<p>For example, the <strong>San Francisco</strong> local section has a great feature on how to find the perfect location for your Bay Area startup. It includes <a href="http://maps.google.com/maps/ms?ie=UTF8&amp;oe=UTF8&amp;msa=0&amp;msid=111291639665197066699.00048b3c0d910bf1a232a">this Google map</a> by Posterous founder Gary Tan; a must see.</p>
<p>The page also includes <strong>sub-sections</strong> for the city, including Venture Capitol, Google, Facebook, Digg, startup incubator <strong>Y Combinator</strong>, Silicon Valley and other topics of interest.</p>
<p><a href="http://www.inc.com/city/New-York-City"><img class="alignnone size-full wp-image-610" title="New York City, Inc." src="http://www.markfulton.com/wp-content/uploads/2010/07/newyork-inc.png" alt="" width="440" height="217" /></a></p>
<p>I think these geo-features are an excellent idea that will become an increasing trend. They show a lot of promise towards engaging readers on a personal level which will lead to lots of referrals for Inc. Magazine.</p>
<p>The next step would be to integrate the local sections with popular social networks and include real-time feeds from Twitter and Foursquare.</p>
<p>Here is the full list of new local sections for you to explore:</p>
<ul>
<li><a href="http://www.inc.com/city/Atlanta">Atlanta</a></li>
<li><a href="http://www.inc.com/city/Beijing">Beijing</a></li>
<li><a href="http://www.inc.com/city/Chicago">Chicago</a></li>
<li><a href="http://www.inc.com/city/Hong-Kong">Hong Kong</a></li>
<li><a href="http://www.inc.com/city/Las-Vegas">Las Vegas</a></li>
<li><a href="http://www.inc.com/city/Los-Angeles">Los Angeles</a></li>
<li><a href="http://www.inc.com/city/London">London</a></li>
<li><a href="http://www.inc.com/city/New-York-City">New York City</a></li>
<li><a href="http://www.inc.com/city/San-Francisco">San Francisco</a></li>
<li><a href="http://www.inc.com/city/Seattle">Seattle</a></li>
<li><a href="http://www.inc.com/city/Shanghai">Shanghai</a></li>
<li><a href="http://www.inc.com/city/Washington-DC">Washington, D.C.</a></li>
</ul>
<p>Inc. Magazine plans to include more cities in the coming months.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.markfulton.com/2010/07/26/inc-magazine-goes-local/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is Social Media Today?</title>
		<link>http://www.markfulton.com/2010/07/15/what-is-social-media-today/</link>
		<comments>http://www.markfulton.com/2010/07/15/what-is-social-media-today/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:21:57 +0000</pubDate>
		<dc:creator>Mark Fulton</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<guid isPermaLink="false">http://www.markfulton.com/?p=544</guid>
		<description><![CDATA[Excellent presentation updated with current stats and concepts of social media today. I recommend you use Menu &#62; Fullscreen option. Skip to slide #30 if you already know social media is huge.]]></description>
			<content:encoded><![CDATA[<p><object id="__sse4747637" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wtfissocialmediayr3-100713150130-phpapp01&amp;rel=0&amp;stripped_title=what-the-fk-is-social-media-now-4747637" /><param name="name" value="__sse4747637" /><param name="allowfullscreen" value="true" /><embed id="__sse4747637" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wtfissocialmediayr3-100713150130-phpapp01&amp;rel=0&amp;stripped_title=what-the-fk-is-social-media-now-4747637" name="__sse4747637" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Excellent presentation updated with current stats and concepts of social media today.</p>
<p>I recommend you use Menu &gt; <strong>Fullscreen</strong> option.</p>
<p>Skip to slide #30 if you already know social media is huge.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.markfulton.com/2010/07/15/what-is-social-media-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Converse Domaination: Innovative AdWords Campaign</title>
		<link>http://www.markfulton.com/2010/07/13/converse-domaination-adwords-campaign/</link>
		<comments>http://www.markfulton.com/2010/07/13/converse-domaination-adwords-campaign/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 18:10:01 +0000</pubDate>
		<dc:creator>Mark Fulton</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[converse]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[trends]]></category>
		<guid isPermaLink="false">http://www.markfulton.com/?p=527</guid>
		<description><![CDATA[Converse is taking advantage of low or no competition search keywords by researching Google Zietgiest and Trends. They have built a network of specialized odd-ball sites that ultimately lead back to Converse.com The traffic is cheap, the visitor is entertained and the Converse brand extends it&#8217;s reach greatly.]]></description>
			<content:encoded><![CDATA[<p>Converse is taking advantage of low or no competition search keywords by researching <a href="http://www.google.com/intl/en_us/press/zeitgeist2009/">Google Zietgiest</a> and <a href="http://www.google.com/trends">Trends</a>.</p>
<p>They have built a network of specialized odd-ball sites that ultimately lead back to Converse.com</p>
<p>The traffic is cheap, the visitor is entertained and the Converse brand extends it&#8217;s reach greatly.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="438" height="271" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8254341&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="438" height="271" src="http://vimeo.com/moogaloop.swf?clip_id=8254341&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.markfulton.com/2010/07/13/converse-domaination-adwords-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

