<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>
<channel>
	<title>Mark Fulton&#039;s Blog &#187; marketing</title>
	<atom:link href="http://www.markfulton.com/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.markfulton.com</link>
	<description>An entrepreneurial journey in domain investment, web development and online business.</description>
	<lastBuildDate>Wed, 15 Dec 2010 23:03:46 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Do You Show Up In Google Social Search Results?</title>
		<link>http://www.markfulton.com/2010/08/08/google-social-search-results/</link>
		<comments>http://www.markfulton.com/2010/08/08/google-social-search-results/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 21:12:05 +0000</pubDate>
		<dc:creator>Mark Fulton</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[Google profile]]></category>
		<category><![CDATA[Google Reader]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social circle]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://www.markfulton.com/?p=650</guid>
		<description><![CDATA[You may have noticed a new feature on Google search results pages that show related content from your social circle. These additional results show up if you are logged in to GMail or other Google services. You may recognize a link to your friend&#8217;s blog post or someone you follow on Twitter. Here is an...]]></description>
			<content:encoded><![CDATA[<p>You may have noticed a new feature on Google search results pages that show related content from your<strong> social circle</strong>.</p>
<p>These additional results show up if you are logged in to GMail or other Google services. You may recognize a link to your friend&#8217;s blog post or someone you follow on Twitter.</p>
<p>Here is an example search result from my social circle:</p>
<p><img class="alignnone size-full wp-image-653" style="border: 2px solid black;" title="Google Social Circle" src="http://www.markfulton.com/wp-content/uploads/2010/08/google-social-circle.png" alt="" width="432" height="85" /></p>
<h2><strong>Exploring Your Google Social Circle</strong></h2>
<p>Google has provided a dashboard which contains comprehensive details on <a href="http://www.google.com/s2/search/social#socialcircle">your entire social circle</a>.</p>
<p>From the same page you can also confirm if <a href="http://www.google.com/s2/search/social#socialcontent">your content</a> is appearing within social results.</p>
<h2><strong>5 Ways to Get Your Content to Appear</strong></h2>
<p>There are a few simple, yet important methods for getting your content to appear on social results. Follow the tips below to boost exposure to your content.</p>
<ol>
<li><strong>Setup your Google Profile and add links to your websites</strong><br />
This is the most important method for having your content to appear within social circles. Simply edit your profile and add links to your blogs, other social profiles and websites.</li>
<li><strong>Connect with people on Google Buzz</strong><br />
Networking on Buzz will quickly add people to your social circle.</li>
<li><strong>Encourage adding your RSS feed to Google Reader<br />
</strong>When your readers add your blog feed to Google&#8217;s RSS reader, that content has a chance of appearing in social results.</li>
<li><strong>Add other social profile links and grow those networks<br />
</strong>Almost all of the social circle results I&#8217;ve encountered come from a connection on Twitter (shown in above screenshot). Add links to your YouTube, Facebook, Twitter, and Flickr profiles for instant connections with your friends on those networks.</li>
<li><strong>Email your associates and friends with GMail<br />
<span style="font-weight: normal;">When you email people using GMail, they are added to your contacts. If those individuals also use GMail they will appear in your <em>Chat Contacts</em> and are further added to your social circle.</span></strong></li>
</ol>
<p>Thank you for reading. Please <a href="http://www.google.com/profiles/markfulton.com"><strong>connect with me on Google</strong></a> so that I might discover your content as well!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.markfulton.com/2010/08/08/google-social-search-results/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Converse Domaination: Innovative AdWords Campaign</title>
		<link>http://www.markfulton.com/2010/07/13/converse-domaination-adwords-campaign/</link>
		<comments>http://www.markfulton.com/2010/07/13/converse-domaination-adwords-campaign/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 18:10:01 +0000</pubDate>
		<dc:creator>Mark Fulton</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[converse]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[trends]]></category>
		<guid isPermaLink="false">http://www.markfulton.com/?p=527</guid>
		<description><![CDATA[Converse is taking advantage of low or no competition search keywords by researching Google Zietgiest and Trends. They have built a network of specialized odd-ball sites that ultimately lead back to Converse.com The traffic is cheap, the visitor is entertained and the Converse brand extends it&#8217;s reach greatly.]]></description>
			<content:encoded><![CDATA[<p>Converse is taking advantage of low or no competition search keywords by researching <a href="http://www.google.com/intl/en_us/press/zeitgeist2009/">Google Zietgiest</a> and <a href="http://www.google.com/trends">Trends</a>.</p>
<p>They have built a network of specialized odd-ball sites that ultimately lead back to Converse.com</p>
<p>The traffic is cheap, the visitor is entertained and the Converse brand extends it&#8217;s reach greatly.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="438" height="271" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8254341&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="438" height="271" src="http://vimeo.com/moogaloop.swf?clip_id=8254341&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.markfulton.com/2010/07/13/converse-domaination-adwords-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

