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Google Me Will Challenge Facebook With Social Groups


I have been sharing a few articles with my Twitter following about Google Me, a social network that is in development by Google. The rumors have been confirmed, Google has a large staff working on it.

The lead user experience researcher for Google, Paul Adams has recently published a very interesting presentation (embedded below post) that points out the fundamental flaws of Facebook’s social network experience.

Instead of one mass list of friends, our true social networks are segmented into various groups of people.

Social groups sounds like an excellent idea that would be widely adopted.

A little competition will do the social industry good and spur innovation that much faster.

There isn’t anyone better suited to take on Facebook than Google. However, I don’t see what is to stop Facebook from implementing similar grouping features and moving on.


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